Recruitment of Webmarketing Manager M/F
Research and implement best practices to boost leads and awareness of Manut-LM through the most appropriate digital tools.
Create communication actions, manage the supports allowing the digital performance of Manut-LM.
Contribute to the improvement of Manut-LM’s overall brand image and participate in the development of general communication materials.
Creation, implementation and follow-up of operational web marketing actions aimed at maximizing the leads generated via our website by creating ad-hoc campaigns.
- LinkedIn Posts
- Youtube Posts
- Referencing on specialized marketplaces
- Google Ads
- Landing pages (inbound content)
Management of the continuous improvement of the natural referencing via :
- Permanent analysis of positions
- Creation of inbound content / landing pages
- Optimization of current content
Maximizing the digital awareness of the Manut-LM brand:
- Community Management (LinkedIn).
- Creation of video content dedicated to social networks (product promotion, shorts, customer testimonials, etc.)
- Writing press releases and building a journalistic database.
Contribution to the creation of new websites and writing content to keep them up to date:
- Creation of product sheets (with associated print documentation) with launch/promotion actions
- Writing of inbound content in accordance with the defined persona profiles
- Editing and broadcasting of video content on Youtube
- Update of the website (news, page optimization)
- Maintenance of the marketplaces’ stands
Contribution to the implementation of a marketing automation solution integrated with Salesforce CRM and creation of campaigns.
Marketing training specialized in Digital Marketing.
- You have already managed a website and are familiar with the functioning of CMS back offices
- You master the Adobe suite: Indesign, Photoshop, Illustrator and Premiere Pro
- Mastery of the Office package (Word, Excel, Powerpoint, etc.)
- Google Analytics, Google Ads and Google Search Console
- You have already worked on a CRM dedicated to lead generation
Languages: English at professional level
Appetence for international business.
Ability to work cross-functionally with commercial and technical profiles.
Monitoring and knowledge of the latest trends and best practices in digital marketing.
You have a first significant experience in Digital Marketing with the objective of maximizing the performance of a website.
You have already, in a professional environment :
- Created 360° digital communication campaigns for lead generation (emailings, landing pages, social networks),
- Administered a back office
- Administered a Youtube page (with descriptions dedicated to improve the visibility of the contents)
- Do community management on a social network
- Created Google Ads campaigns
- Realized complete reports on the performance of digital tools and digital campaigns
Remuneration according to profile and experience.